Marketing Qualified
Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
Episodes
17 episodes
When Marketing Fails, It's Usually Not Marketing's Fault
Marketing success often hinges on factors beyond a marketing team's control, yet CMOs continue to take the fall when unrealistic growth targets aren't met. In this refreshingly honest conversation, Mike Griffin and Chris Newton dissect this com...
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Episode 17
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32:18
The Glassdoor-LinkedIn Toxicity Comparison: Are All Professional Networks Equally Bad?
Marketing and sales alignment has always been a struggle, but in this particularly candid conversation, we unpack two major sources of tension between these departments that rarely get addressed publicly.First, we dive deep into how Gla...
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Episode 16
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39:39
Buzzwords, Bullshit, and Betty Crocker's Big Lie
Have you ever clicked a link only to be bombarded with pop-ups demanding you download an app instead? We're diving into this frustrating digital experience epidemic, with Meta as our primary case study.When Chris tried to view content M...
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Episode 15
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38:34
Is Your Marketing Strategy a Hack or Just Plain Whack?
Digital interfaces are becoming increasingly customizable, but is this enhancing our experience or just masking intrusive marketing? Mike and Chris take us on a fascinating journey through app personalization, starting with Starbucks' customiza...
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46:04
Marketing in the AI Era, LinkedIn Bait-and-Switch, and the Quest for Digital Sanity
Mike and Chris explore how artificial intelligence might be making us lazier thinkers while discussing the evolving landscape of digital marketing in 2025. They dissect everything from frustrating LinkedIn engagement tactics to surprising platf...
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39:15
Episode 12: AI in the Marketing Room
Chris and Mike run an experiment by secretly introducing an AI-generated guest named "Naomi" to test how long it takes to spot a synthetic podcast participant, highlighting important questions about authenticity in marketing communications. Als...
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36:03
Episode 11: The Salesforce Rant, The Gate Debate, and Attribution
Anyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why this "necessary evil" causes so much frustration des...
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35:21
Episode 10: Dirty Data and the Performance Illusion
Mike and Chris explore workplace challenges through the lens of humor, examining how corporate structures often lead to ineffective management and misaligned priorities.• The Peter Principle suggests people get promoted to their level o...
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38:36
Episode 9: The Rings of Power Paradox – Marketing Masterclass, Product Failure
Ever stared at your phone during a show with a billion-dollar marketing budget behind it? That's exactly what happened to Chris and Mike with Amazon's Rings of Power, sparking a crucial conversation about marketing's limitations. Despite global...
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37:00
Episode 8
Marketing tools come and go, but which ones are actually worth your time and investment? Mike Griffin and Chris Newman cut through the hype to examine three marketing staples that might be delivering less value than you think.The conver...
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37:14
Episode 7
Chris and Mike discusses the biggest misconceptions about digital marketing, lament about opaque pricing pages and sales processes, debate the (lack of) viability of audio books as a marketing channel, and answer the question: Is chat as an acq...
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37:57
Episode Numero Uno
Get ready to laugh, cringe, and gain some valuable insights as Mike Griffin and Chris Newton launch the Marketing Qualified podcast. With their combined two decades of experience in the B2B marketing world, they're pulling back the curtain on t...
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Episode 1
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27:33
Episode 6: Salty Dan and the Ostrich Annoyance
Could marketing really be "bullshit"? That's exactly what Dan Cohen, a seasoned marketer with over a decade in the SaaS industry, boldly declared during a job interview—yet still walked away with an offer. Join us as Dan shares this intriguing ...
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36:21
Episode Numero Cinco
Ever wondered how a misstep in marketing could lead to a surprise opportunity? In this episode, we recount the tale of Chick-fil-A’s marketing misfire with TikTok star Miri the Siren and how Shake Shack capitalized on it. Chris and Mike lighten...
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37:27
Episode Numero Quatro
Would you take a million dollars today or choose a penny that doubles every day for 30 days? This intriguing thought experiment opens up our latest episode, where we explore the profound implications of both immediate windfalls and long-term ...
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Episode 4
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29:06