Marketing Qualified
Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
Marketing Qualified
Episode 11: The Salesforce Rant, The Gate Debate, and Attribution
Anyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why this "necessary evil" causes so much frustration despite its dominance in the market.
Mike and Chris explore the fundamental paradox at the heart of Salesforce - why its extreme customizability becomes its biggest weakness. When companies need dedicated administrators making six-figure salaries just to keep their CRM functional, something's fundamentally broken. The hosts share war stories about extracting usable data, navigating clunky reporting tools, and the absurdity of Salesforce not even using certain features of their own platform because they're too complicated!
The guys also discuss when to (not) use lead gen forms, advocate for product led growth, and lament over dumb attribution challenges.
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