Marketing Qualified
Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
Marketing Qualified
Episode 8
Marketing tools come and go, but which ones are actually worth your time and investment? Mike Griffin and Chris Newman cut through the hype to examine three marketing staples that might be delivering less value than you think.
The conversation kicks off with a provocative question: is website chat functionality dead? While once heralded as the future of lead generation, both hosts share their skepticism about chat's effectiveness as a marketing tool. Chris notes, "From a marketing standpoint, I've never really seen much success with just using chat to close a deal." This leads to a deeper discussion about aligning your digital touchpoints with your audience's actual preferences rather than following industry trends.
Company newsletters face similar scrutiny as the hosts admit they rarely read company newsletters themselves – not even their own! This honest assessment reveals why most newsletters fail: they're poorly segmented, overstuffed with irrelevant content, and compete for attention in already crowded inboxes. Drawing from newsletters they actually enjoy like Morning Brew, they outline what makes a newsletter worth opening: respect for readers' time, genuinely useful content, and an engaging approach that builds trust rather than constantly pushing for conversion.
Perhaps most eye-opening is their breakdown of pay-per-lead programs, where Chris shares a cautionary tale about spending $4,500 on 100 supposedly qualified leads that resulted in absolutely zero sales meetings. "We might as well just start reporting on impressions," he says, highlighting how focusing purely on lead volume without considering quality can waste both money and sales resources.
Whether you're questioning your marketing tech stack or looking to optimize your demand generation strategy, this episode provides the practical guidance you need to make smarter decisions about where to invest your marketing resources. What marketing tools are you clinging to that might need reevaluation? Listen now and join the conversation.
Visit us at https://www.marketingqualified.io
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