Marketing Qualified
Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
Marketing Qualified
Episode 12: AI in the Marketing Room
Chris and Mike run an experiment by secretly introducing an AI-generated guest named "Naomi" to test how long it takes to spot a synthetic podcast participant, highlighting important questions about authenticity in marketing communications. Also in this episode:
• AI guest "Naomi" claims to be a VP of Marketing who deleted her LinkedIn account, immediately raising suspicion because no VP could have an ego small enough to actually do that
• The guys discuss how a "What the Sistine Chapel taught me about B2B sales" post on LinkedIn showcases the forced business analogies plaguing professional social media
• Apologies for the (inexpensive) inconvenience: Handling internal company complaints about seeing their own ads
• Why session recording tools like Microsoft Clarity often capture non-representative user behaviors that get cherry-picked to support predetermined narratives
• To Mike's surprise, Instagram outperformed LinkedIn as a lead generation channel in a recent campaign, reinforcing the importance of continuous channel experimentation
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