Speaker 1: 0:17

Hey everyone, welcome back to Marketing Qualified. I'm Mike Griffin and I'm Chris Newton. Chris, you said something earlier that struck me as profound, although I think it was genuine at the time.

Speaker 2: 0:35

Honestly, it probably wasn't. Either it wasn't profound or genuine.

Speaker 1: 0:40

It struck me as both somehow you can keep me honest here All of our jokes really just cries for help. Are we at the point in our lives where as marketers, people, that's just the reality?

Speaker 2: 0:53

Yeah, 100%. I think that the older I get and the saltier I get, the more I tend to joke and the more the jokes tend to be cries for help tend to joke and the more the jokes tend to be cries for help. But uh, you know what joke? Do you remember exactly what joke it was?

Speaker 1: 1:08

or what what one of us said that that cup that prompted that I don't know if this is good or bad, but I actually don't remember the specifics of what was that some generic like oh haha, this is fucking shitty. Ah, typical, typical, it's, uh, it's strange. Man, you know that same kind of like coping mechanism. I close my eyes for a moment and don't see this zoom. You could just as easily be my therapist as you could be chris newton. On the other hand, it's like michael. Michael, you can't just laugh, you're worried.

Speaker 2: 1:35

You actually have to deal with some of the shit I mean, that's the whole reason that we launched this podcast is a form of uh therapy, in a form of uh like, like a salt outlet for us, so to speak, like a good way to kind of, you know, say what, what's on every other marketer's mind, but isn't saying it, because if they do they'll get fired, kind of thing.

Speaker 1: 1:57

Yeah, that feels right. That feels very right. Thanks for the two of you that have come along for the ride this far with us. We're actually on the precipice of something pretty cool. Back in the day, we said that, uh, what is it? 20 episodes was like the rubicon we needed to cross in order to have this thing like live in perpetuity. A lot of folks failed to get that far. This is episode number 17. We landed on right 17. That's right. Yeah, terrific. So 17 instances of this.

Speaker 1: 2:26

Eventually, we'll have to put together a highlight reel of sorts for all of our best flashes of brilliance or just absolute debauchery. But for today, I actually wanted to talk about a couple of different things and just kind of see where the debate, or just kind of like dunking contest that it's likely to turn into, takes us. One of them is so chat gpt. Right, we've talked about ai a lot. We've held use of ai on this show before. Um debated the merits, the drawbacks of it. One of the most recent things that we saw come across our respective linkedin feeds was just like this for seo, there's a lot of like uh, well, you'll see for yourself when we get to that point. Uh, what it is we want to talk about. The other one is just some validation from other smart people that aren't just us lamenting and being salty on this podcast about how truly difficult it is to actually effectively market a product that is just being underinvested in. I want to talk through that take and add a couple of our own little twists and turns on it.

Speaker 1: 3:20

The third big thing and this is mostly for me, to be honest with you, you're welcome to pile on if you like, but uh, the agenda item simply reads fuck, neil patel. Uh, I'm talking about some shit that I saw about this dude recently and then, time pending, we have some fun stuff uh, lined up as well. We can pick and choose there, but that's where we're heading today. Uh, let's talk about chat gpt for seo. Now, I know I shared this with you before. I am going to read the actual post from this person so that the people on audio only get a sense of just what exactly is being discussed here. So here it goes. This is from one Jean Bonifant. I hope I'm saying that name correctly. That feels like it's French, doesn't it? Bonifant, jean Bonifant, jean Bonifant God, that was so much better than that. You fucking read the names next time.

Speaker 2: 4:06

I am half French. Fun fact, I am half French.

Speaker 1: 4:10

Oh, interesting, I forget about that Interesting.

Speaker 2: 4:12

Okay.

Speaker 1: 4:14

Well, yeah, that didn't definitely take the fucking names next time. Here's the post from Jean Bonafon. I don't know why you have to do that whole thing.

Speaker 2: 4:26

That was fucked up.

Speaker 1: 4:28

I'm sorry, you just insulted like 30 million people. Oh God, another day in the life. Okay, google is now indexing shared chat GBT conversations.

Speaker 1: 4:35

Most people will see this as a privacy nightmare? Wrong. It's a massive SEO goldmine. Here's what's happening when you share a chat GBT conversation using that little share button, google can now crawl and index it. Your private AI brainstorming session now searchable on Google. But here's the opportunity some are missing.

Speaker 1: 4:56

Number one free market research at scale. Search quote site colon chatgpt dot com. Slash, slash, share and quote plus any keyword. You'll instantly see real questions people are asking AI about your industry. It's like having access to everyone's search intent, unfiltered and raw. Number two goldmine Sorry, content goldmine.

Speaker 1: 5:20

These conversations reveal exactly what your audience struggles with, the questions they're too embarrassed to ask publicly. Goldmine these conversations reveal exactly what your audience struggles with, the questions they're too embarrassed to ask publicly, the problems they can't solve with a simple Google search. Number three a new content database. We now have millions of AI human conversations indexed by Google. It's user-generated content on steroids. Think about it. We've spent years trying to understand search intent through keyword research and user interviews. Now we can literally see the conversations people are having with AI about our industry. The brands that figure this out will have a serious advantage. And then PS. It's almost like a throwaway line at the bottom of this post. It says you can deactivate this by toggling the share box on your account when sharing, and then there's a screenshot included of all the different following steps that Jean outlined to get actual results of these cashed index conversations your immediate reactions to this. You have the floor.

Speaker 2: 6:22

So I want to kind of dissect this in two different ways. One in the the way that he's talking about it, like the search intent, seo, gold, mine, like all that kind of stuff. Second is more like the technical and like business side of things like my my initial thought is there's no way in fucking hell open ai would want a competitor to be able to crawl and index this content. So actually, like as you were, as you were reading this, I just went on ChatGPT, started a conversation with myself and just went to share the link and when I shared it, being the SEO nerd that I am, first thing I looked for is I opened up the source code of the chat share and immediately I see metaname equals robots content, no index, no follow, follow.

Speaker 2: 7:05

So part of me thinks that this guy is kind of full of shit because by default, unless open, I recently changed something on these shares, like maybe it was something that was an oversight and they just fixed this as part of an update or something. But by default, when something's that blanket statement like robots, no index, no follow, that's telling Google and other search engines and other bots not to put this chat into their index. So like if something's not in Google's index, it's not going to show up on search. The only way that something shows up on search is when it's part of the index. No follow means they don't want the search engine bot to follow and trace any of the links that may or may not be as part of this page in, in this case being the, the shared chat conversation.

Speaker 2: 7:48

So, um, yeah, I mean part of me thinks that jean bonafon is full of, but um, that's that's kind of my take on. Like the business side of things is open. Ai, like google, is a huge competitor. Google has gemini chat open. Ai has chat gpt. There's no way that opening. I would want google to kind of benefit from and monetize this, this, uh, this content.

Speaker 2: 8:13

Um so that's, that's the, that's the business side of things. Uh, your, your thoughts on that? Uh, I think that's. I've been listening to a podcast and I really like the saying that they always use when they're they're talking to each other agree, disagree, want to fight I strongly agree with that.

Speaker 1: 8:28

Yeah, it just doesn't check out like want to fight. It's just a great like third option, by the way, want to fight because I agree with you so much, I just want to shake the shit out of you, or I disagree to the point where you truly upset me. No, what you're saying is spot on right. Like what? What business sense does it make? In fact, some of the people it looks like in these comments are like well, jean, this is a little bit misleading, and so on and so forth. Looks like to your point.

Speaker 1: 8:49

There are some things configured out of the gate you would have to like manually override in order to make it indexable, or like there's also a fairly new thing right. This post has a time of recording, is like nine hours old or so, so it seems like this is a a story, if you will, or a developing topic, but in terms of the business strategy and impact it could have for a major competitor, it just doesn't add up. So yep, aligned, aligned it's the business side of things.

Speaker 2: 9:16

Now the other side please.

Speaker 2: 9:19

The other side, I mean it's. I still feel that like yeah, the when he says the market research at scale, like instantly see, questions are asking, people are asking, I think that that is extremely valuable. Obviously there's, there's tools out there and ways that you can get some of this information. The way I think about it is like it's easy to quantify. Like you know, 15, 20 years ago, when like a search query was like Italian restaurant Boston and then you expect to see like a list of like Italian restaurants and then you can choose one, like the intent of that is easy, Like you're looking for an Italian restaurant in Boston, there's so many more like over time, like searches have gotten more and more complex. Like they've gotten more like from short tail, when pretty much the only thing Google could understand 20 years ago was like those short, really short keyword searches. Versus now it can understand like intent and you can type like entire questions like you know, 10, 20, 30 word questions into Google and get reasonable results.

Speaker 2: 10:23

I don't know how to do the market research that he's talking about at scale on ChatGPT, because theoretically you could have 10 different people asking questions on ChatGPT in a much more conversational way. How do you aggregate that and quantify that so that you're not looking at just one-offs. For example, I could look at something and be like oh, somebody is asking ChatGPT about this topic. That must mean that, like, everyone has this topic, this question, so I'm going to write content. You know, create content around this because it's somewhat related to my business.

Speaker 2: 10:56

That could just easily be a one-off Like, unless, like, you're getting a ton of people at scale asking those same questions like these. I consider it more like qualitative, or yeah, like, more like qualitative, like what's the word I'm looking for? Like anecdotal, like somebody. Nothing pisses me off more than when you're in a meeting, when it's like oh, a sales team anecdotally heard from a prospect that we should start selling socks because one of the prospects likes our socks that we gave out at the trade show. Yeah, well, one prospect said that, well, I've also heard from a hundred others that our socks are fucking stupid.

Speaker 1: 11:30

Yeah, exactly Anecdotally, I heard that the dinosaurs never actually existed. They were planted fossils by fucking Satan to tempt us into thinking that like whatever I don't know. That makes perfect sense to me, man. I also just like. We're not scientists, right, we are marketers, but we try to adhere to a fairly regimented, like testing infrastructure or at least like a framework of such.

Speaker 1: 11:57

If you are overcorrecting, based on, to your point, like one small sample size, like a single person potentially and, as you just uncovered, like you're already narrowing down what's available on Google search based on people's like individual preferences or like shareability, to index the, the um, we call it the, it, the, the no follow, like whether or not that's toggled on or not within their chat gpt. So it's like talk about over correcting and swinging the pendulum towards something that, exactly as you said, may be like a one-off thing. I think that's where, like, more valuable would be something like a google trends right, where you can see, like basically an aggregate number of people, like what, like the ebb and flow, a different like search volume, for that is. But it seems like even putting something like that together, at least now, at least natively, or even within google, would be super difficult to do because of, like, understandable privacy configurations and like, no indexing, no follow things that might be available.

Speaker 1: 12:49

So I would not hang my hat on this type of research. I'm not going so far as to suggest that that is what Jean is suggesting, but it does kind of like make it seem that this is just one of those frustrating LinkedIn posts. It's like, oh, you're fucking up and you're behind if you're not doing this, like latest borderline sketchy thing, when in fact, like, the actual execution of it is a bit detached from reality.

Speaker 2: 13:12

And I think that that's a huge problem with marketing these days is people are just constantly seeing the next new shiny thing on LinkedIn and they think that they need to do it, Whereas at some point, like you want to like go with the tried and true tactics. Like you want to be testing out new stuff, sure, but like, just like, I don't dump all of my money into, like, the newest IPO stock although Figma is IPO today and I did try to buy a bunch of shares- Say don't you, don't you Side note, figma's a great product and we're not sponsored by them yet, but love me some Figma and I think the IPO's going to go well.

Speaker 2: 13:43

It's going to probably start trading any minute now but I digress. But yeah, similar to how you don't want to put all your eggs in one basket, you don't want to and all your marketing time and effort and resources into the latest thing that Jean Bonifant just talked about on LinkedIn, you know like sorry you don't, you don't want to be chasing trends, because you know a lot of the the, the stuff that makes marketing successful is stuff that's been working for 20 years. You know it's.

Speaker 1: 14:10

A hundred percent and, anecdotally, some of the saddest and like most angry people that I know are those that chase trends. Anecdotally some of the saddest and most angry people that I know are those that chase trends. Anecdotally.

Speaker 2: 14:16

Anecdotally Right. I do also want to talk a little bit about the privacy implications of this too, because if what he's saying is correct and like anytime you share something like ChatGPT, like when I was sharing, it doesn't say anything specifically. It says about like search engines or anything. It does say that anybody with the URL can read the content. But that makes me think that, like if I was sharing something and I sent it to you, you'd have the URL and you would be able to, you know, to find that content. It doesn't say anything about anybody on the web searching for this would be able to see what you're, what you're sharing, you know, interesting, like, yeah, it would be public and like people would understand that it's public. But I think of like public as like a publicly available link that I send to somebody where nobody else would ever be able to guess what that link url is, because it's pretty long, versus something that's publicly discoverable, if that makes sense.

Speaker 2: 15:10

you know what I'm talking about the difference yeah absolutely, that's a really good point in chat gpt, like when when you share the link, they don't say anything that it could about it potentially being indexed in search engines or anything like that. Um, the other thing that was concerning and I don't know if this is new or not, but also when I went to share you can choose to share it anonymously so, like that, your name's not shown, like whatever name you have set in chat gpt, or you can choose to share your name so I could see somebody you know, maybe at work or you know, sharing something with their, their friend or their coworker or you know, maybe even like a doctor or somebody, therapists or anything like that, and like share their name as part of that. And then if you can actually find these conversations through Google and it says the person's name as part of this publicly shared link, that could raise like a ton of privacy implications.

Speaker 2: 15:59

Just due to you know, there's probably some sensitive stuff in here where people don't really understand the full repercussions, like somebody who's not tech savvy, like an older person who does, who thinks they're just sharing with a friend. They don't think that they're sharing with the whole internet, although the whole internet could have access to this link and see who shared it with.

Speaker 1: 16:17

If you choose to share your name, Totally Couldn't agree more with all of that and to turn this into like a slight CTA for any like leadership folks listening like this is why it's worth just investing in like the professional and private instance of whatever GPT you want. Like don't force employees to go and do their own thing like a rogue in here, especially if they are less than the technically inclined, but like being forced to implement or like adapt to all this new AI functionality. Just do it. It's like a way better solve for like protecting your IP than forcing someone to go not like rogue, Right, but try to like get that like AI technology available elsewhere, because you don't want to pay for it.

Speaker 2: 16:56

You're going to pay for it in the long term is what I'm trying to say. So yeah that's my.

Speaker 2: 17:01

CTA. I'm sure you probably remember back when ChatGPT first came out, a lot of companies just completely banned employees from using it just because putting trade secrets or source code or anything in these chats. And the concern back then was that open AI would have access to this and they could train their data on it and, like, once it goes into the model, like God knows where it goes from there, you know. But I could also see this being a huge issue of like, let's say, you're my coworker and I'm putting source code into chat GPT and I want to share the bug with you, like you're a, you're an engineer or something and I want to share this to you. You're an engineer or something and I want to share this to you, but then a competitor is doing research and they do what Jean is talking about and they're able to come across your proprietary source code as part of this. It just raises a ton of potential issues. So, yeah, I don't really see. Basically, what I'm trying to say is I think Jean is full of shit. I don't think that this is a trick.

Speaker 2: 17:56

I'm going to actually play around with it right now before we go on to the next topic. I just want to see if I do a Google search with site colon. So yeah, there is, there is some results coming up. Let's click into this one. Small bathroom renovation tips.

Speaker 1: 18:17

Does that mean that the tips are small or that the bathroom are small?

Speaker 2: 18:19

Both Small tips for a small bathroom com. Oh yeah, this is a copy of a conversation between ChatGPT and Anonymous. I'm considering a small bathroom renovation. Any tips for maximizing space and choosing without breaking the bank? Choosing fixtures without breaking the bank Okay, and then it gives a bunch of Okay. Yeah, I mean I'm going to have to play around with this a little bit more. I'm honestly surprised that this is a thing. I'm surprised that Google's indexing this, because it almost seems that I'm actually just pulling's indexing this because it almost seems that, like I'm actually just pulling up another result here. I want to see if this has a no index, no follow to, for the same topic or for something else like math.

Speaker 2: 19:12

Oh interesting. So this one that I just pulled up, um, it says, uh, index no follow. So huh, I'm actually curious if maybe because when, when I did my test earlier, when I saw the no index no follow, I was logged into my account and I have chat, gpt plus I'm paying like 20 bucks a month for I wonder if this index no follow, if it's people just using, like the free version or like the anonymous, like non logged in version, or whatever. So maybe, maybe that's why they're able to do it.

Speaker 1: 19:45

That wouldn't surprise me. Privacy comes at a price, Christopher. Okay.

Speaker 2: 19:52

You have to pay 20 bucks a month if you want to keep your stuff private, right? I'm actually going to test this later. I'm actually interested now to see if that's what's going on.

Speaker 1: 20:01

All right, going to have to tune back in episode 18 to see what the results are and see just how worried you should be. Speaking about people who should be worried, I want to talk to us directly and by the conduit of this person that I'm about to quote Rand Fishkin, I believe, is the co-founder of a company called SparkToro. Really interesting guy and company to follow.

Speaker 2: 20:30

More famously, he founded Moz before that.

Speaker 1: 20:33

Far more famously than that. Yes, you're right. Sorry, let's go all the way back to full profile. So obviously someone that knows what the fuck he's talking about when it comes to this kind of thing. I'm going to read you his validation for what you, myself and Salty Dan have said, probably numerous times at this point. Right, it begins as such Unpopular opinion.

Speaker 1: 20:55

In 90% or more of cases where leadership demands marketing hit a certain growth target, then fires the team for not hitting it, the problem has nothing to do with marketing. Mind blown emoji. Yep. All these stories follow a pattern. Number one leadership demands some crazy acceleration and growth and assumes marketing or sales is where pressure should be put. Number two when the numbers miss, they fire the CMO or agency and bring in a new team. Number three usually two to six quarters later, this new marketing person or team is also fired. Number four the leadership team finally decides it's probably not a marketing sales problem, but a product, market fit or CEO problem. Then the CEO either makes product investments or gets themselves fired. Marketing leaders I don't want to tell you how to live. Your jobs are stressful as fuck, but maybe you could save yourself some pain Just to go back.

Speaker 2: 21:55

he doesn't say as fuck.

Speaker 1: 21:56

He says AF, af, correct Off right. All right, he says, if we're quoting someone.

Speaker 2: 22:01

we should be sure to use the right quotes there, mike that is correct. Marketers' jobs are stressful as fuck.

Speaker 1: 22:10

I do agree with that. We'll say it for you, rand. Okay, but maybe you can save yourself some pain by having that heart-to-heart with the CEO early, refusing to commit to insane growth that can't be met with the current product and getting fired before you have to go through the insanity, or maybe actually convincing the CEO to invest in product. I realize this advice won't work for everyone, depending on where you are in life work, but could be worth a try. And CEOs, lean in real close for a sec, because this is important. 90% of your growth problem is product, not marketing. Puff emoji. Angry emoji roll eye emoji. End of post.

Speaker 2: 22:52

So your reaction, your thoughts. I mean I think the best advice in there is just to refuse to commit to insane growth, just to get fired before and save everyone a bunch of time Because you're being set up to fail at that point. If you have a bad product and you're asked to, you know, hit huge growth goals yeah, it's usually. You know that's a good time to start looking for another job 100%.

Speaker 1: 23:21

I feel like you and I have discussed this I don't remember if it's been like on a recording or just like on our own right, but like one of the exercises that I like to do. Frankly, I feel like I have to do for this very reason. Right Is going into a new quarter. Step one is attain the actual like revenue target for that quarter. Step two is determine the attach rate that marketing has had to pipeline and even close one revenue in a given quarter, bearing in mind sales cycle et cetera. Right. Step three is to then calculate, okay, well, if we marketing influence X percent of pipeline that's why numerical quantity of opportunities, if we assume everything stays the same, conversion rates from paid and organic stuff, right, events factor them there too, like how many like leading indicator level stuff, mqls, leads, et cetera. Do we need to hit again, assuming CPL seems the same, like conversion rate velocity, all that kind of stuff, and just present that model to the CEO, to leadership, cfo, whoever's involved in that, and be like, hey, this is what the data tells us.

Speaker 1: 24:25

We are likely to attain if budget, all that other stuff, remains consistent. Here's what we need to do, like operationally to move that right, and that's a good argument. It's a good like lever to pull for requesting like additional budget or additional resources, or like uh, to fuel fire, for like turning off underperforming campaigns that might just be like solving for an aesthetic. Or to say no to certain like bogus requests that are going to take your eyes off the price, retaining those leading indicators the model tells you that you need that might be coming from other uh like go-to-market groups or whatever.

Speaker 1: 24:55

So I I do think that that is like well worth doing and like a way that you can have, not just like because then you're not just like hey, I think this is ridiculous and I don't have confidence that I can attain it. It's like aformed rational argument. To be like this is kind of fucking absurd. Here's what I need from you all instead. What do you think about that?

Speaker 2: 25:15

Yeah, I definitely agree with all that. I'm just looking through some of the comments here because it looks like a lot of people were like well, a common trap of the founding team is that if you build it, they will come. Completely false. Yeah, if you build it, they might come or they might not. There's no guarantees in building something. I think I mentioned this when we complained with Salty Dan that time. But if, um, I've actually worked places where they were building a product and nobody wanted it and they weren't building the right things and like they weren't really talking to customers and getting feedback. And the most frustrating part of all is, like you know, similar to this, we had very high like sales and growth goals. I think they went through like two VPs of marketing. You know two heads of sales when I was there. Um, you know multiple like people in marketing and whatnot. And the most frustrating thing is of all is you're not allowed like they even said in the meeting you're not allowed to criticize the product of the engineering teams.

Speaker 2: 26:24

That's incredible I don't know why like product and engineering teams, why they get a pass but other teams don't know why like product and engineer teams, why they get a pass but other teams don't? Because apparently they're all just like special, like little snowflakes, and like they don't want their feelings hurt because they're building a product that nobody wants or needs.

Speaker 1: 26:38

I actually like that really kind of like Grants your gear, takes me aback. Yeah, I mean, that's insane, like I had similar feedback. So at a previous employer there was someone who used to be on sales made the switch over to marketing, uh, and one of the things that, uh, they were honestly afraid of doing to the ceo is raising any kind of feedback that they were getting from prospects, by the way, and existing customers about the product didn't feel comfortable surfacing in it because it was just not going to be well received and be told that she's wrong and that she wasn't doing a good enough job like selling, positioning the thing, and that's fucked up. Man, like that's fucked up. And you're right. Why? Why do certain folks like that get past?

Speaker 2: 27:17

obviously, yeah, and I mean that's that's a huge like organizational challenge. That you know, if you're not even comfortable to kind of bring up those concerns with the one person who can actually make meaningful change, then it's not, in my opinion, it's not going to be a very successful organization. Like it comes down to like a culture of avoidance of accountability and a culture of you know watching your own back kind of thing, and yeah, it's just not a good place to be.

Speaker 1: 27:46

It is not a good place to be, not a good place to be Fully agree. Okay, let's see. Looking at what we have left here, I just want to say so. I linked to an article. We don't have to read the whole thing because, frankly, there's not a lot of detail in exactly what's happening. All you guys got to do is Google Neil Patel FTX lawsuit and you can see for yourself what's happening. Basically, patel like FTX lawsuit that he could see for yourself what's happening.

Speaker 1: 28:11

Basically, I have a personal grudge against this guy because he's kind of a dick to me. When I interviewed him at a previous employer, he was not like engaging at all, like I have to stop me if I told you this before but like I was even like, oh, I'm really excited to meet you. I've been a fan of your work for a while before I knew better. Apparently, right, I was like, uh, I was recently married. I was nervous for that. I'm certainly nervous for like this as well, and he was just like fucking deadpan face, like let's just have the conversation, kind of thing.

Speaker 2: 28:34

He uh, just I, I don't know man, but mike most importantly, is there any pictures of him with jeffrey epstein?

Speaker 1: 28:42

by the way, dude, you want to talk about a fucking problem like a branding problem. I saw some shit the other day that there I forget what state it's in some guy is running for some office and his name is spelled different g-e-o-f-f-r-e-y, but it's fucking jeffrey jeffrey, jeffrey, jeffrey, it's jeffrey epsi, that poor son of a bitch man like oh my god, brutal, brutal stuff. That's all you can react to this, or not? I just wanted to take an opportunity to say fuck neil patel, uh we can do anything else.

Speaker 2: 29:12

yeah, I mean I feel like I used to see his content all over the place and now I I don't really see it. I mean I'm also not looking for it, like I'm not looking specifically for the type of shit that he writes about, but, um, yeah, it all seems like just very like everything that I've read of his like it just seems like all very surface level and then if you want to go deeper, you need to pay money for it 100%.

Speaker 1: 29:34

We did two video interviews. One was more like a formal interview where we tried to slice and dice the snippets for ads or for placement across the website, and the other one was more like a consult with Neil about business growth and what have you, and we tried to repurpose some of that content as well for ads, and it I got to tell you the ROI not good, not good, so yeah, so what's?

Speaker 2: 30:01

what's this whole thing with Neil Patel Like?

Speaker 1: 30:02

cards on the table. I didn't go too far beneath the surface with this as well. I just saw someone else being like fuck this guy. And I beneath the surface with this as well. I just saw someone else being like fuck this guy. I'm like, yeah, fuck that guy. I just kind of jumped on the bandwagon. That's about as much as I know.

Speaker 2: 30:19

He's one of the two bald-headed marketers that I'm not a fan of. I'm not going to mention the other one, but we've kind of talked about him in the past.

Speaker 1: 30:28

We have. Yes, something about the lack of hair on head seems to be. There might be something there. Nice Might be. Well, listen, that is probably the time that we have, for today At least. You want to try to sneak in one of these roasts.

Speaker 2: 30:48

No, I think let's save that for next time. I think that'll take a little bit more time. I think that you know ending on fuck neil patel. It's honestly how we should probably end every podcast we'll do the whole like jimmy kimmel thing.

Speaker 1: 30:59

My apologies to matt damon, we've run out of time. Every mql wrap. Oh my god, I love it, I love it, okay, I love it, okay. Well, yeah, great. Listen again, guys. Listen back into episode 18 to see how Chris fares with his chat. Gpt like index results investigation. Thank you, guys for coming back and listening to us. We'll do it all again next time. I have a wonderful rest of the day whenever you're listening to this and fuck me up, yeah.

Speaker 2: 31:28

And I'll add one. One more thing, just going back to the chat gpt thing. So I actually just asked a question anonymously. It looks like you're not even able to share if you're not logged in. So, um, yeah, it's possible that it's people who are logged in but maybe not paying. So that's what I'm going to investigate next. But as far as I can tell right now, if you you're not logged into chat, it doesn't let you share. Yeah, and that's it for me today. Fuck, neil Patel.

Speaker 1: 31:55

Until next time, Take it easy, bud. Thanks everyone. Thanks for watching.