Speaker 1: 0:15

All right, and now we can do our 20 second long countdown. No, I'm just kidding, we'll just do five.

Speaker 2: 0:33

Hey everyone, welcome back to Marketing Qualified. I'm Mike Griffin and I'm Chris Newton. Chris, I promised to ask you this question specifically when we started recording, so you can prepare an answer. Have you dined at Bubba Gump Shrimp?

Speaker 1: 0:55

I actually fun fact when I lived in New York City back in 2009,. I actually had an interview there, had an interview there and I was one of like I think 50 people called into this like massive um interview, where it was like lightning interviews or whatever, like they were hiring for like five server roles or whatever, and there was like a million people there interviewing for those five roles. Uh, never heard back, needless to say, and long, long answer to question. Because I never heard back and because I didn't get that job, I have not dined at Double Shrimp Shrimp Company. It was the one in Times Square, but I think they have other ones too, right?

Speaker 2: 1:30

yeah, the one in Times Square is the only one that I was aware of until recently. Having traveled to the Twin Cities for Good Friend's Wedding, we went to the Mall of America, where there resides all kinds of nostalgic stores from your childhood. Toys R Us was one that still exists. You got your American Eagles, your Abercrombies, all the stuff that you wanted to cruise around your local mall and just experience growing up. They still exist at the Mall of America, and nestled within the restaurant section of that is a Bubba Gump shrimp, and I have to say we tried it. It was pretty tasty. The shrimp was very good. You had your crab stuffing and what have you Now I feel a little bit guilty. Had I known the disrespect that they gave you, my family and I would have gone elsewhere. But be that as it may, I ask because it is still just squeezing as much marketing and PR juice as possible out of a movie that's what, like three decades at least old now.

Speaker 1: 2:31

Yeah, it came out, I think, early to mid nineties.

Speaker 2: 2:33

Right, I want to say nine, like 93, 94, but at least right and just like I can't immediately think of wait, that's not true. Okay, so you could make the argument that there's like hard rock right for a restaurant, and then what's the other? There's another stupid cafe, planet hollywood is the other one.

Speaker 1: 2:51

That's like the, the standard ones that pop up in every major tourist destination. Yeah, I could definitely see bubblegum I. I feel like I actually saw one, like they might have one in like orlando, like like disney, like downtown Disney or whatever. I feel like they probably have one there.

Speaker 2: 3:07

That's correct. That's almost certainly correct. Yeah, don't forget about your Margaritaville's. You'll throw into that mix, right?

Speaker 1: 3:12

Jimmy B.

Speaker 2: 3:13

Jimmy Buffett. Yeah, jimmy B. My question to you, having teed all that up, is is there a better example of just like organic or referral traffic and then a restaurant that just piggybacks off of a momentum of like a major motion picture, like bubblegum, is a case study, a lot of ways for that kind of thing. Do you think of anything else?

Speaker 1: 3:34

um, in terms of like restaurants or or anything in general, just almost anything in general.

Speaker 2: 3:39

Yeah, it could be like a business, could be like an item from a movie could be yeah, another restaurant.

Speaker 1: 3:46

I mean in terms of movies, I can't think of anything off the top of my head. I'm sure that there's. I mean, the thing that immediately comes to mind is like TV shows, like coffee shops, like Central Perk, like they actually have those now right, like the Friends coffee shop. There's also, like this probably isn't the the best example, but um seinfeld, like that, even though it's like filmed in la or whatever the, the outside of that restaurant very well known in new york city. I've actually been there. It is actually they have a pretty tasty breakfast there. Um, I think it's like it's called. Is it tom's restaurant or like something like that.

Speaker 2: 4:19

That sounds right, I know exactly where. It's pretty close to columbia actually yeah, yeah it's.

Speaker 1: 4:26

It's uh like just where Upper West Side meets Harlem or something like that. But yeah, I mean stuff like that, like if you see it on TV like it's going to, you know, immediately draw people to it.

Speaker 2: 4:37

Yeah, yep, exactly Bubba Gump. And what the hell is his name? Tom Hanks' character's name in that, oh my.

Speaker 1: 4:44

God Forrest.

Speaker 2: 4:45

Gump Forrest. How could I not think of Forrest?

Speaker 1: 4:49

It's literally the title of the movie Mike.

Speaker 2: 4:50

Well, guess what? I guess the marketing isn't too good, is it? Because I can't remember the main character, the point of that. Okay, so run Forrest Rahn throughout his adventures, throughout the flick we are run Mike and Chris run through a pretty fun agenda, I think today.

Speaker 2: 5:06

First and foremost, I know there was something that we wanted to talk about, meta specifically, it was the culprit we wanted to pick on, but I think, more broadly, we have some shit to say about just like forcing people into using an app that exists, when maybe you don't want to, maybe you just want to like stay within the browser experience that you have, which is a debate that we will have. Do you like using things in browser or do you prefer actually, when given the option, and like you actually would prefer to interact with it using an app? Then we got a couple of different kind of like mystery games lined up. You were hyping up a bit last week, so I'm excited and nervous to see, like what is ahead.

Speaker 2: 5:41

We'll have a second game and then maybe even a third, and then I just have like a thing that I want to read to you and just like generally, get your take on, because I recently liked a poster like found insightful on Instagram, and then a coworker of mine was like screenshot in my reaction to it. He's like hey, you good bro, and I just I just want to like, I want to get your take. We can do like a ready. Am I the asshole kind of thing for? For liking this post? So well, that's where we're headed. Uh, let me give the floor to you. What is that you would say, like to say about meta and about being forced to use an app.

Speaker 1: 6:18

I mean, there's a million things that are wrong with meta, but I'm just going to go through one of them right now. Um, there, so I think it was actually uh triggered to like. Uh, just so everyone knows like I fucking hate social media. If that's not clear, I uh intentionally deleted my my instagram account, took linkedin off my phone. The linkedin app took the met, the instagram app off my phone. Like I don't have any social media apps on my phone at all. Um, right now, and I try to to like.

Speaker 1: 6:44

I did like a huge purge, I think, earlier this year, late last year, where I just went through all my accounts and just like, straight up deleted accounts I didn't want any more like you know, just stuff that I don't need. Like the only reason I have a LinkedIn account is because I sometimes need it for work and stuff like that. But it is extremely refreshing not having that app on on your phone. I just pretty much use it on desktop right now. I just log in directly into the site. But I think you actually sent me something.

Speaker 1: 7:08

You texted me a link to some Instagram post I want to say like a week or two ago, and click into it. I think it's like a video or something. I clicked into it and met us doing this new thing I think it started like probably just about a month ago or so where you can't like even view the post in your like mobile browser Like I couldn't view in Safari and it automatically directs you to the app and I'm pretty sure that once you download the app, it automatically forces you to either create or log into your account Like I don't think that you can use the app without being logged in at all. So, basically, you sent me this thing I think it was like a funny video or whatever and I couldn't even view it and, um, I think that it's.

Speaker 1: 7:46

I think that if, if I was on desktop, I think I probably could still see it like I don't know if they're forcing people to log in to view it on like a desktop browser, but I mean, who honestly uses instagram on a desktop anyways? But just super fucking annoying that I can't even like view this content that you wanted to share with me anymore, because it's gated behind this stupid fucking app and this stupid fucking login, because Meta wants you to log in so they can gather all your information and fucking resell it. Yeah.

Speaker 2: 8:13

I first of all deeply resonate with that. Like I am often sent things on TikTok I do not have a TikTok, I have no interest in creating a TikTok account as of time of this recording, same kind of thing. At least they used to allow you to get like a preview of it. Oh, you want the full experience. You want like the tailored for you page kind of thing Create an account, account, log in. But it was not like I was prohibited from consuming the content that was shared with me, just in general. Right, it sounds like you did not even have the option to like. There used to be like an x right when you got to the browser version of an app and it's like oh, you could log in to see like you would get like a preview of posts or something and you could click out of that if you didn't want to do it and just kind of like deal with the free preview. It's like reading, it's like it's like the fucking new york times giving you three free articles, right, then you got to pay for something.

Speaker 2: 9:06

There was a similar type of experience yeah, yeah what you're saying now is that you have no choice but to jump into, like, the annual subscription, sell your soul.

Speaker 1: 9:14

I don't know if that analogy continues all the way through, I mean it's 100% because companies get more information from you when you're logged into their app and they get to control the entire experience. They say that it's because it's a better experience. It's better for who. It's better for them because they get to target you better and you know it's. You know, with browsers like going more in on blocking third-party cookies and Chrome doing more privacy stuff and everything, companies I feel like are going to more and more be pushing you to their shitty fucking apps just so that they can get around some of that browser limitations 100% because anything in-app is first-party data right.

Speaker 1: 9:53

Maybe I'm the only person that feels this way. Maybe other people out there our other three listeners don't care or don't mind using the app or whatever, but I just feel like it is an opportunity for, you know, companies like like Google and YouTube, like you know, imagine if YouTube started gating videos where you either had to use their YouTube app, which I don't even think I use the YouTube app on my phone. I think that I just use the no. No, I do have the YouTube app, but I don't log in the YouTube app on my phone. I think that I just use the no. No, I do have the YouTube app, but I don't log in.

Speaker 1: 10:18

Like, they give you the option to to either log in or not and I just I don't log into any Google shit on my phone, but yeah like imagine if they started gating YouTube videos where you had to, you know, use specifically the app or you know, like, just, I mean, that's the biggest benefit of YouTube is you just easily share a link with somebody and they can see what, even down to like the exact second of like where you wanted to share, if it's a longer video or something. So, yeah, I think that there's going to be a little bit of pushback by consumers in terms of making stuff easier, hard to share because, like, like that thing, like I still don't even know to this day what you tried to share with me, because I got, I got frustrated and just gave up and I think I didn't, I didn't even reply to you because I was a little bit pissed at you for sharing it.

Speaker 1: 11:02

To begin with, we're sure I'm just just, I'm just kidding, I'm just kidding. I was more, I was more pissed at uh, greedy mark zuckerberg.

Speaker 2: 11:08

But do you know? What's funny about that is, I can almost guarantee you is some stupid like lord of the rings meme, and we just changed gandalf's expression to. You shall not view this stupid fucking thing without creating an app and logging in. Yeah, just, oh, my god. Yeah, I mean like this does hit on like a common thread for us and that is like solving for end user experience, sell to people, market to people how they want to be, like spoken to give a good end user experience. What you're describing is anything but and I love the point you made about like better for who? What a subjective thing to say it's better in the app.

Speaker 2: 11:46

I, by the way not always true Like I was at a giant retailer in the not too recent, not too distant past. They will remain anonymous, you can say it. They're all about that. Yeah, I was a fucking unit. I was a unit glow. Okay, I was trying to get a nice new vest for the winter season and they have the app and, like you can like do some cool stuff, like check out in the app, but honestly, it can get a little glitchy in there, right, and I don't know. I feel like there's maybe this is me going too far to try to be like yeah, understand, it's like if I'm in a browser and things aren't working correctly.

Speaker 2: 12:19

Maybe I'm blaming the internet if I'm in an app and things aren't working correctly. I'm just furious. Whatever stupid fucking company has put this thing out like shitty dev work can't figure it out.

Speaker 1: 12:29

It's just not a great thing yeah, I think we've actually bitched about this before. But, um, yeah, either like like mobile websites, like back in the day, like when, when iphones first came out, you got like the mobile version of the website, like m dot, youtubecom or whatever, and it was always like a shitty, like pared down version where it doesn't have all the settings you need to to function. It's like, oh, if you want to do this, you have to go on the desktop and I feel like a lot of apps do that too where you don't get the full ability to control things or you know, a lot of times they'll guide you to the desktop site anyways, but they force you to use the app for core functions, like being able to view a post, for example. Yeah, like that's. It's just super annoying that. Like you, if you're gonna force somebody to use an app, give them all the functionality and all the settings and all the ability to do everything that they would be able to do in the desktop experience.

Speaker 1: 13:15

Anyways, 100 and also like we talk about, like trust and transparency and all that kind of stuff on this show a lot Like don't bullshit me about why you're forcing me to use your app. Like I'm talking to you Instagram and I'm talking to you Yelp, like. I know why you're forcing me to use the app, and it's not because it's a better experience. It's because you get to gather more data about me. So don't lie to me about that. Just be like we gather better data on you in the app and we provide this app for free, which is why we're forcing you to use it. We provide the service for free, which is why we're forcing you to use it. I would honestly respect that more than lying to me about why you're forcing me to use the app 100%, 100%.

Speaker 2: 13:51

Give me the unfiltered truth about what's going to happen with this stuff and I'd be more amenable. I don't think I'm not saying I'd like convert more, but I'm saying I'd like respect exactly.

Speaker 1: 14:03

Yeah, it's like we're a public company who reports to greedy shareholders and, uh, we're going to force you to use the app and that's all there is to it, andrew andrew one.

Speaker 2: 14:15

One final note on that. It's more nostalgic in nature. One of the account management trainings that I had back in the day at HubSpot when we were doing contract renewals and what have you and this is shortly after it was in two years post-IPO, when people were understandably upset about some contract terms, auto renewal, whatever the case, would be a line that I was once told to use. Like well, listen, like I hear you, we're a publicly traded company now that does have responsibility to, like you know, the board or whatever, and like we have to work within the confines of the contract, which seems like a perfectly like reasonable thing to say that landed well, zero percent of the time. Like I never was not yelled at after attempting to drop that. So very soon I took that uh arrow out of the quiver. Uh, uh, there was always a. It was a fun, fun guessing game, a fun surprise for the person for me to say something like that, and I mean as as a customer.

Speaker 1: 15:15

you don't really give a shit what reason, and people that are jacking up their price or forcing you into a 12 month contract or whatever. It's not going to land well either way. But I mean, if you want to use the service, you kind of have to do what they want you to do, unfortunately, yeah yeah.

Speaker 1: 15:30

Speaking of not knowing what you expect, man, I guess it probably depends a lot on on the app, but which do you generally prefer, like if given the option between using the browser and using the app? Which do you usually prefer, and why?

Speaker 2: 15:43

I do try to stay in browser for some of like the privacy concerns that you have, like I don't know, man, especially because like I just get a little bit paranoid about things, right, like even when I'm looking up some stupid random fact about like a conspiracy theory that I saw going around, I'll go like incognito to look it up so that like that piece of the history, like no algorithm, no like historical thing, thinks I'm like into kind of thing and he's gonna like curate more towards me and so I don't know, I probably think about it more than like the average person.

Speaker 2: 16:21

Like I'm also uh to draw it back to like a marketing or sales thing, like I know how a lot of like email open tracking systems work, having like use them myself for so long. So like I have images disabled in my inbox. When someone sends me a link on something, I'll try to like copy the link address. I'll strip out the utm queries from the link. I'll put it incognito so you have no fucking idea if I'm engaging with your shit or not. Man, and I know that probably says uh too much about me as like a paranoid person, but like that's kind of like why I prefer a browser like the ability to do that. You have none of that like wiggle room when you're in an app. What about you?

Speaker 1: 16:59

Yeah, I mean it does largely depend on the app. Like I usually try to use the browser as much as possible, there's some stuff that I prefer doing in like a, like an app, it's just easier to access on your phone. Like all my banking and stuff like ally bank and, like you know, brokerage accounts, like all that kind of stuff I like using the app and most of the time they're usually pretty good.

Speaker 2: 17:22

Um, but actually that's a good point. So a lot of like the financials I mean, this is the second time we've talked about financial institutions but some of like their uh, their apps are actually like, considerably easier to use than going in. If you log into any of like most banks that I've used their websites, it's like going back in time. So at least a decade. Right, the app is a better bid overall and, heaven forbid, you have to go into a teller and we moved, man, we had to go and get, like, cashier's checks. Cashier's checks, oh.

Speaker 1: 17:50

God, don't even get me started when I actually I we made we made the full switch to an online bank a couple years ago, like because when we bought our house it was during COVID, so like having a physical bank was actually a liability. Like they had reduced hours. You could only go through the drive-through, like the lines of cars like down the street trying to get through this like slow ass bank. Like we had to like get like a physical check to bring to our closing so we could close on our house, and it was just a nightmare. Like we had the closing meeting set, we were running late and everything, and like I could have done all this online way easier and like did the wire transfer and set all that stuff up. Because, like at the time, like because I had a physical bank, I couldn't set up a wire online. I had to go to the physical bank to initiate the wire, when the online bank, like that's the only thing you could do.

Speaker 1: 18:43

I've had this bank for like five years. I've never talked to a single person on the phone ever. Like they don't have any physical locations, it's just all done online and it's way better that way. Huh.

Speaker 2: 18:56

Huh, well, this past Memorial day weekend we drove by, I think I mentioned I don't know if we were recording or not. We were in the twin cities. I drove by the bank that had lent me my car loan when I still had a car back in the day, and I, for the longest time, did not think they were a real place because they did not exist on the East coast at all, and so I drove by like a physical location of it, and Well, let's just say it was Memorial Day, I gave them the double freedom rockets. Nice, yes, I was glad to be. Good riddance is what I would say. Yeah, I was surprised to see it there. Speaking of surprises for me, should we do a game?

Speaker 1: 19:36

Let's do it. Yeah, we'll jump right in. So first game we have up is Mike doesn't know what's coming here, so we haven't shared any of the details about this game yet. We might have done something similar in the past, but I'm completely drawing a blank. We have so the name of this game is buzzword or bullshit. Oh, so I'm going to read you 10. I guess phrases and you're going to decide whether it's like an actual, like corporate, you know, phrase of a drill, or if it's fake, if it's, if it's bullshit, okay, um, so let's jump right in with the first one. Um, so I'll, I'll read it to you. You decide whether it's real or fake and we can chat about it. You know, I'll let you know what's what's real and fake. Okay, I'm excited.

Speaker 2: 20:20

Um, so first one empathy driven analytics oh, my god, every part of me wants to say that that is fake, but somehow there's a fucking sf startup that is all about empathy driven analytics. I think it's. I think it's. Uh, I think it's real. What were the options? Buzzword or what bullshit? I think it's a buzzword. I think it's a buzzword. Were the options Buzzword or what Bullshit? Buzzword or bullshit? I think it's buzzword. All right, I do so it is actually bullshit.

Speaker 1: 20:46

But I thought the same thing when I read it Like what would that even mean? Empathy for analytics? Like empathy for who For? Like I'm pulling analytics. Like empathy for my boss, like making sure that my boss has the information they need, or something. So yeah, it's a terrible buzzword. Now that we put it out there into the universe, it probably will become a thing in the next six months but let's hope it doesn't.

Speaker 2: 21:10

We can only hope we can pray, we can aggressively campaign against anyone that tries to stand this up. Like hey, if you're listening to this, at whatever point, and you're thinking, oh, there's a good idea, fuck you very much, don't you?

Speaker 1: 21:25

dare um all right, so ready for number two yeah yeah, geez, what a start, uh um. Next one is technical debt oh, technical debt.

Speaker 2: 21:36

Okay, I think I do think that this one is real, and why? I think that is because in marketing or sales function that kind of thing. So I do think that technical debt might actually capture a situation like oh, we have no sales automation, we have no marketing like ad platform kind of thing. I think that this one is a buzzword.

Speaker 1: 22:16

And you're correct, it is real. I think you hit the nail on the head with exactly what it is. That's basically in the context of software development, like it's. It's kind of like if you don't fix immediate issues or if you kind of take shortcuts to try to meet deadlines and everything, you're kind of like pushing that issue off later down and you don't want too much technical debt, cause if you take too many shortcuts, eventually it's going to come back to bite you in the ass. So I think that the way that you described is is perfect. So yes, that that one is a buzzword. Um number three is full stack value infusion buzzword, or?

Speaker 2: 22:54

value in fusion. These are really good, man okay, man okay. Let me tell you why. I think it's a buzzword because I'm thinking about like uh, as, as like hubspot was growing right, you had the marketing hub to get your top of funnel stuff. You had the sales hub. That was like your crm, like your post mql handoff kind of thing, and then you have like the, the cs or whatever was called hub and the other things were built around that and so you can see like a value, if you imagine like the classic funnel and it's what was the thing?

Speaker 1: 23:29

Full stack value, yeah, yeah.

Speaker 2: 23:32

So you think about like the full stack of your offering, like the customer journey all the way down, and you're, you have a software that can touch each part of that funnel of the journey and you're just a fucking big enough loser to make that confusing value into each of those steps. The same company that is going to market with empathy-driven analytics is using this fucking term. Actually, that would mean it's fake. I'm trying to say I think it's real. Is it real? You think it's?

Speaker 1: 24:02

a buzzword. I think it's a buzzword. I think it's a buzzword. I think it's a buzzword, I mean you basically made it real just now. I mean it was fake, it was bullshit, but you kind of just made it real, honestly, like Well fuck me very much then.

Speaker 2: 24:17

I didn't mean to do that.

Speaker 1: 24:27

They're probably going to take it now and you know, some company's gonna start using full stack value infusion. It's actually I. It is kind of scary how like a lot of, like a lot of these are pretty terrible fucking buzzwords, but the fact that they're so like it's so hard to tell whether they're real or fake just kind of means that they're all. They should all be bullshit to begin with. Yes, I actually just googled full stack value infusion too, and and there's I haven't I didn't find any like articles explaining anything about, like indicating that it's real. But the Google AI, it just made it. It made it up and it's like full stack value infusion refers to a comprehensive approach where businesses invest in full stack development, and like it's it's totally hallucinating right now, like the term doesn't exist, but they just like justified it because AI likes to be a people pleaser and it likes to give you an answer whether it's real or not.

Speaker 2: 25:07

Well, listen, that childhood trauma is going to come back and bite it. Okay, all right.

Speaker 1: 25:13

So you're one for two right now, Mike. So you got some work to do. You got your work cut out for you. Number four is predictive cohort modularization and your eyes just glazed over. Gut reaction buzzword or bullshit.

Speaker 2: 25:29

I think this one is bullshit. And the reason that I think it's bullshit is because modularization would be such a hard thing to say in a pitch deck, and I guess it depends on the audience. I am less technically inclined, maybe, than some other like growth marketers in my space, but I would just be like I'd get so tripped up on that answer. Well, is that true? It's bullshit. It's bullshit. It's bullshit.

Speaker 1: 25:58

It's you're right, it is bullshit I I love how you almost second guessed yourself at the very end there, but you ended up sticking to your guns. Yeah, that one's bullshit. I'm not even going to try to rationalize what that could be, just because I don't want to put it out into the universe.

Speaker 2: 26:11

Yeah, you can't just be giving these ideas away. Yeah, exactly.

Speaker 1: 26:15

We want to want our three listeners to be taking our ideas here Exactly, to be taking our ideas here Exactly.

Speaker 2: 26:27

Number five cross-platform trust funnel and Jeopardy theme song music plays oh my God, okay, okay. This one is also bullshit, and I'll tell you why Because when you think about again like the positioning of it, like a trust oh fuck, I can't explain it, this just doesn't feel right.

Speaker 1: 26:45

Is it bullshit? Which are you? You going with buzzword or bullshit? I'm going with bullshit. You're right on the bullshit it is bullshit but it could easily be, you know, similar to the what was it? Full stack value infusion. You could justify it into existence, like it could become real because, like these are all like somewhat plausible corporate bullshit sayings.

Speaker 2: 27:09

You know what it sounds like it could be. It's seriously used by one of those data enrichment offerings, right, like a ZoomInfo or Apollo or I don't know Clay, something like that. But like, oh, we offer that, you have your funnel and then we have like a what was it? Like a trust funnel that's created Cross-platform trust funnel Cross-platform yeah, like aggregate all of your data inputs and we give you like trust or confidence in what you're seeing and whatever.

Speaker 1: 27:35

I think it just it took like three separate, like buzzwords, and just kind of combine them into one, into one buzzwords and just kind of combine them into one, into one long buzzword, nice fake buzzword, all right number six uh, multi-tenancy architecture.

Speaker 2: 27:50

I am going to say bullshit primarily because I just can't understand what that could mean yeah so this.

Speaker 1: 27:59

This one is actually, uh, real, um, so this one's probably a little bit more technical, maybe a little bit less marketing focus, but, um, yeah, multi-tenancy architecture is a design approach that enables multiple user groups, referred to as tenants, um access to one application or system. So I think this is somewhat like uh, maybe like uh, like an Octa or something like that, where you have like one login or I don't even know. I don't want to go too deep in here, right, yeah, yeah, uh, so I think this one's gonna be a curveball, okay, um, or not a curveball, uh, let me rephrase that this one will be a softball. Softball, yeah, uh. Product market fit.

Speaker 2: 28:41

Yeah, that's true, that's right, that's a buzzword. Yeah, yeah, yeah, okay. Oh, my god, the simplest is like dude.

Speaker 1: 28:47

I hear this every single day I was gonna say like I I would have loved if you second guessed yourself and you're like is it real? Like what? What? What decade am I in? Oh yeah, product market fits real. Um, oh, this one's a good one. Uh, revenue polarity mapping. Revenue polarity mapping. I wish everyone could see the look on his face right now. You're going to need to post this in the preview.

Speaker 2: 29:12

Yeah sure. Polarity mapping yeah, that's real. Your finance team uses it to see the best and worst case scenario With respect to quota quota attainment and all these other things.

Speaker 1: 29:27

No, you're wrong, it's bullshit. I could see where your mind was going. It could be some made up term that a RevOps manager uses to sound smart. I could totally see that.

Speaker 2: 29:37

Do you know what, Chris? I'm going to take this list of stuff and try to use them as a word of the day in my next revenue leadership meeting. I think we to take this list of stuff and try to use them as like a word of the day in my next revenue leadership meeting. Yeah, I think we should take a look at that.

Speaker 1: 29:46

That's what you should do. Use revenue polarity mapping in your meeting and just see if anyone bats an eye. I guarantee they won't. They'll be like oh yeah, Mike's smart, he just used a word we haven't heard before.

Speaker 2: 29:58

That and I'm actively interviewing for like a direct report. Right now I'm just going to throw out these terms to see who the bullshitters are. If you ask for clarification looks good. If you bullshit your way through it, that's going to cost you on the scorecard.

Speaker 1: 30:13

All right, number nine we have two left to go here. Ambient ROI synergy.

Speaker 2: 30:21

Ambient ROI synergy Nah, that's bullshit.

Speaker 1: 30:27

Right, you are correct, that is bullshit. I don't even know if Google search labs I just googled it if they can even come up with anything for this.

Speaker 1: 30:41

No, it's like did you mean ambient orb energy? Yes, actually I did. You mean ambient orb energy. He's like yes, actually I did. What's ambient orb energy, I don't know. Um, anyways, uh, all right. So last one here. So you let me, let's just go through the score. So you've got yeah, how am I doing? Four wrong so far, five right. So this is, uh, this is gonna be whether you, uh, you maintain your above the 0.500 batting average here. Yeah, all right, I think this one might be another softball here as well, but, um, data-driven decision making oh, yeah, yeah, that is, that is buzz, buzz, buzz I actually have that tattooed on my left arm.

Speaker 1: 31:19

I don't know if you knew um, I, I love how, like in 20 years, uh, data-driven decision making probably won't be a thing, it's just going to be called decision making, simply decision. Yeah, decision making should be based on, you know, some kind of input that you think is real or you know, based on that, something valid. But, um, I mean, there's plenty of people out there who probably just make decisions based on just whatever, like gut feeling or whatever.

Speaker 1: 31:46

But I feel like even gut feelings, like they're based on something you know. It's like oh, I might've. I have a gut reaction that like stepping in front of traffic, probably not the best decision. I've never done it before, but I've seen data. I've seen other people do it and, uh, didn't turn out well for them, so like I'd still consider that data driven decision making, not not choosing to step in front of a bus.

Speaker 2: 32:08

I agree. I agree wholeheartedly.

Speaker 1: 32:11

All right, so we have about six minutes left in our free zoom here. I don't think we're going to make it to the third game. But yeah, let's. Actually we'll come back to this, the second game, should we be in sales instead? I think that'll take a little bit longer. Um, but let's go on to the third game here. Uh, brands with names of people who aren't real people. So, similar to last game, I'm going to read you a um, a brand name and you're going to decide whether it was based on a real person or a fake person. Got it? Yeah, yeah, all right. So let's just jump right into the first one here. Betty Crocker real or fake.

Speaker 2: 32:49

That's a real person. I know Betty. Oh, you do. Yeah, yeah, not personally. I know the product.

Speaker 1: 32:58

So a little back story here. Yesterday was my wife's birthday, so I've never made a cake for anyone before. So I'm like you know, instead of buying a cake, I'm gonna try my hand at baking. So baiter baked her a cake. Uh, bought betty crocker and like the, the cake mix and the frosting, and you know, making the cake and everything, and ended up down a little bit of a rabbit hole, as one does when they're baking, as you know, as I'm waiting for the, the timer to go off, go down a little bit of a rabbit hole. Find out, betty Crocker never existed. Actually, she's fake what it was a brand name built around a plausible-sounding baker, but Betty Crocker never existed.

Speaker 2: 33:37

I am probably a little bit more upset about that than I ought to be.

Speaker 1: 33:40

Dude, how do you think I felt yesterday? I feel like my entire life has been a lie up to this point this is terrible, I I would prefer to be plugged back into the simulation. Thank you very much, yeah it's like we uh the the matrix is real. We saw what's on the other side. We're like nope, uh, put us back in if you would be so kind, all right, uh. Well, second to the baking theme uh, duncan hines real or fake that?

Speaker 2: 34:04

one I think is real you're right.

Speaker 1: 34:07

Yeah, duncan hines is real. Um, on jemima real or fake. Even though it's not really a brand anymore, I think that they, they, they got rid of the the brand, but on jemima real or fake I'm so out of the loop there.

Speaker 2: 34:20

Uh, okay, if they she's real. No, she's not, she's fake too. Yeah, man, um sort of feels like to be catfished all right, so you're, you're one for two right now. Uh, warby parker come on, I, come on, I. Warby Parker is fake. It's not a real person, okay good.

Speaker 1: 34:48

Yep, they based it on, I think, something from I can't remember which book it was, but it was like I think they combined like a couple fictional characters from a book or something.

Speaker 2: 34:58

Uncle Ben from Uncle Ben Dreyse oh he's fake, right, uncle Ben, from Uncle Ben's Rice? Oh he's fake.

Speaker 1: 35:07

Right yeah, yep, okay Okay.

Speaker 2: 35:12

Abercrombie and Fitch. I watched a whole ass documentary on this and I don't remember if it was based on, I'm going to say, fake. They were real. They were real. They were real. Yep, they're real assholes. I'll tell you that much.

Speaker 1: 35:29

Yeah, I was always too intimidated when I was a. You know, I think only teenagers shop there, but when I was a teenager I was too intimidated to ever go into one of those stores. I don't think I own a single thing from Ibercrombie and Fitch. I'm also not their target demographic either.

Speaker 2: 35:43

I'm not really that much of a bro, not. No, no, you're too old now really, although I have to say they've made a real resurgence on their Fifth Ave location. Whenever we're in the neighborhood, you see people just funneling into this fucking place. It's crazy. You should also tell people of your demographic that it is time to retire the Abercrombie and Fitch cologne. There's too much of it still in the subway for people that are not. You got to do something else. Man Got to do something else.

Speaker 1: 36:08

All right, next one Goldman Sachs.

Speaker 2: 36:11

Yes, that's real, mr.

Speaker 1: 36:12

Goldman Yep, you're right. Speaking of misters, Mr Clean.

Speaker 2: 36:19

Mr Clean is not a real fucking person. I refuse to believe. He's got a million doppelgangers, but he's not real. You're right.

Speaker 1: 36:28

Ben and Jerry.

Speaker 2: 36:30

Real people, Really cool people actually One of them.

Speaker 1: 36:33

I can't remember if it was Ben or Jerry, but one of them recently got arrested at the Capitol for protesting, I think, basically the cause of war. Protesting children starving and stuff. It shouldn't really be a protest. Everyone should be on the side of children not starving. But the fact that that's political is neither here nor there Fucking nuts, yeah, wahlburgers.

Speaker 2: 37:00

Real people. You know what I'm going to say this on record, knowing I'm talking to a fellow Boston bro Overrated, If they didn't have buttery buns wouldn't be good All right, we're going to do a lightning round here.

Speaker 1: 37:10

We have about a minute left. Mrs Butterworth Fake, you're right, dr Pepper Fake, he's real Captain Morgan. Definitely fake he's real, uh, captain morgan definitely fake. He's real, come on uh, mrs fields real, you're right, she's real. Uh, mrs dash, as in, like the the spices. Fake, uh, you're right. Um famous amos fake uh, he's real, he's famous.

Speaker 2: 37:42

No shit.

Speaker 1: 37:46

Jimmy Dean, real, you're right. Last one here, chef Boyardee Fake, he's real, wow.

Speaker 2: 37:56

Jeez.

Speaker 1: 37:58

Yeah, so I'll tally these up and let everyone know how many you got right or wrong, but that's uh, that's the episode that's fun for today.

Speaker 2: 38:08

Thanks everyone for coming back. Tune next time for the score. Thanks for watching.