Marketing Qualified
Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
Marketing Qualified
Episode 10: Dirty Data and the Performance Illusion
Mike and Chris explore workplace challenges through the lens of humor, examining how corporate structures often lead to ineffective management and misaligned priorities.
• The Peter Principle suggests people get promoted to their level of incompetence
• The Dilbert Principle argues incompetent workers are deliberately promoted to management to minimize damage
• QBRs (Quarterly Business Reviews) would be unnecessary with proper data management and process adherence
• Retention marketing should be rebranded as customer marketing to better reflect its purpose
• Customer retention should be a company-wide responsibility, not siloed to specific departments
• Marketing professionals often take too much individual credit for company growth that's truly a team effort
• Return-to-office mandates often stem from management's inability to define clear outcomes and lack of trust
• Performative work culture values talking about accomplishments more than actual achievements
Let the guys know what you think about the above by reaching out to pod@marketingqualified.com
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