Marketing Qualified
Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
Marketing Qualified
Episode 9: The Rings of Power Paradox – Marketing Masterclass, Product Failure
Ever stared at your phone during a show with a billion-dollar marketing budget behind it? That's exactly what happened to Chris and Mike with Amazon's Rings of Power, sparking a crucial conversation about marketing's limitations. Despite global campaigns, celebrity endorsements, and prime placement across every imaginable platform, no amount of marketing magic can salvage a fundamentally flawed product.
This principle extends far beyond entertainment. In today's hyper-competitive SaaS landscape, the era of marketing your way around mediocrity has ended. We explore how this reality shapes career decisions for marketers—why researching product quality before accepting positions has become non-negotiable. As Chris aptly notes, "99% of the job is demand capture," not creation. The most brilliant campaigns can't generate sustainable interest in something customers fundamentally don't want.
Chris and Mike also dive into marketing's daily frustrations: the project management nightmares where simple tasks require multiple tickets across different departments, and the productivity drain of scattered meetings. Chris shares his strategy of clustering all meetings into a single day to protect focused work time—a technique worth considering if you find yourself constantly context-switching.
The conversation takes an interesting turn as we discuss "coffee badging"—the emerging practice of employees who badge into offices just long enough to grab coffee before leaving, technically fulfilling attendance requirements while working remotely. This creative response to Amazon's five-day office mandate highlights the growing tension between traditional workplace expectations and outcome-based evaluation.
Think Rings of Power is the greatest show ever? Got a different take on the biggest marketing PITA? Let the guys know via email. And don't forget to like and subscribe so you don't miss any future episodes.
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